INTRODUCTION
» This
very successful course has been designed for experienced sales
consultants and managers who want to move up to the
next level.
» Delegates will
be able to approach policy makers as well as senior decision
makers with the right solution and
present a proposal that will develop into major accounts.
» This
course not only explains how to get meetings with senior people,
it also explains the rules for winning big accounts. The programme
covers advanced selling techniques, major account planning
and organization.
» Important
rules for getting meetings with senior decision makers
...........Will
make life much easier » The
structure of a meeting with senior decision makers
...........Essential to be taken seriously
» Advanced
skills work needed for consultative selling
...........Will definitely improve your hit rate at senior level
» How
and when to present your ideas and solutions
...........Important to get the edge on your competitors
» The
process for dealing with complex objections
...........Ordinary answers won't work at this level
» Structure,
layout and design of a successful presentation
...........Easy hurdle to fall at, if you get it wrong!
» Advanced
negotiating skills
........... Essential if you will be negotiating with professionals
» Tactics
for negotiating top margins
...........How
to make sure you get what you want
» Techniques
for closing with senior decision makers
...........Timing is essential here!
» Business
Body Language
...........Important to know when you should change tactics
» Delegates
will be able to approach senior level decision makers and
policy makers with confidence and control the meeting in
a professional manner needed at this level.
» Delegates
leave with a clearer insight into how to plan and approach bigger
accounts. They will be able to
present complex solutions to senior decision makers
who
will be able to see why using their company exclusively makes good business
sense.